You’re Wasting Money On Digital Charts

Martek Marine Chart

This simple technique will save you hundreds on your next chart purchase.

Automation is fantastic for business – but are there hidden costs?

Advancements in tech and innovation are crucial to the shipping industry. We’re passionate about cutting-edge products and services at Martek Marine, it’s what makes us.
 
But what if there are times when Artificial Intelligence is costing you? Is it better to have a human eye?

I, robot

It’s a simple voyage. Aberdeen to Oslo.
 
After a few clicks on your route planning software, your route is ready. The helpful system selects the relevant charts.
 
Click. Add to cart. You’ve spent an extra $300.
 
But why is overspending possible when technology is efficient?
 
AI is there to make our lives easier, but you won’t have to look far to find morality issues.

A dilemma of safety

In 2016 a class action lawsuit was filed against Tesla over their driver-less cars. Built around Tesla’s decision not to use its Automatic Emergency Braking (AEB) system when a driver is pressing on the accelerator.  This decision was blamed for preventable accidents, like driving into a wall.
 
Tesla removed AEB in situations where you’re taking action to avoid a collision.  For example:
  • You turn the steering wheel sharply.
  • You press the accelerator pedal.
  • You press and release the brake pedal
  • A vehicle, motorcycle, bicycle, or pedestrian, is no longer detected ahead.
Humans are responsible for 1.25 million road deaths a year. But there are times when the human brain can perform logic currently beyond the grasp of AI.

Back to charts

When it comes to charts, AI plays it safe – with good reason. When balanced with a trained eye, you optimise results.
 
“Tech is great, but without the human touch, you’re overspending. The human element brings years of experience to the fore, making simple, safe and cost-effective decisions.” Steve Dionne
Martek Marine’s Chart expert, Steve Dionne, believes in the balance between man and machine.
 
On 24th September, Steve is holding a free webinar to show you how to save hundreds in chart costs. In 30 minutes, you’ll pick up simple, cost saving tips.

The human touch

There’s a valid argument for autonomous systems. But what do humans bring to the field?
 
Dedicated account managers do exactly what their title suggests. They’re dedicated to your organisation.
 
You’ll notice how similar companies do things differently.
 
It might be their communication methods, their procedures or culture. Although AI will work, each system would need to be customised to the company for full cultural integration.
 
Martek Marine, embrace new ventures and incorporate them with time-tested practice.

The difference: balance

The Martek Marine Chart service does just that. Your dedicated accounts manager manages your digital charts.
 
You’ll plan your routes and order as usual, with one difference. Your chart manager will cast their expert eye over the selected charts. They’ll cut costs, without compromising safety.
 
Working with you regularly, you’re gaining a team member. Your accounts manager will know your processes, and how you run your ship.

Conclusion

It’s possible to balance cost effectiveness without compromising safety. Sign up for the free webinar that will save you hundreds on your next voyage.
 
Make the most of technology with the balance of human interaction. AI is great, but with human support, the possibilities are endless.
 
Find out how our managed Admiralty Chart service can cut costs and fit into your company culture.