This simple technique will save you hundreds on your next chart purchase.
Automation is fantastic for business – but are there hidden costs?
Advancements in tech and innovation are crucial to the shipping industry. We’re passionate about cutting-edge products and services at Martek Marine, it’s what makes us.
But what if there are times when Artificial Intelligence is costing you? Is it better to have a human eye?
It’s a simple voyage. Aberdeen to Oslo.
After a few clicks on your route planning software, your route is ready. The helpful system selects the relevant charts.
Click. Add to cart. You’ve spent an extra $300.
But why is overspending possible when technology is efficient?
AI is there to make our lives easier, but you won’t have to look far to find morality issues.
A dilemma of safety
In 2016 a class action lawsuitwas filed against Tesla over their driver-less cars. Built around Tesla’s decision not to use its Automatic Emergency Braking (AEB) system when a driver is pressing on the accelerator. This decision was blamed for preventable accidents, like driving into a wall.
Tesla removed AEB in situations where you’re taking action to avoid a collision. For example:
You turn the steering wheel sharply.
You press the accelerator pedal.
You press and release the brake pedal
A vehicle, motorcycle, bicycle, or pedestrian, is no longer detected ahead.
Humans are responsible for 1.25 million road deaths a year. But there are times when the human brain can perform logic currently beyond the grasp of AI.
Back to charts
When it comes to charts, AI plays it safe – with good reason. When balanced with a trained eye, you optimise results.
“Tech is great, but without the human touch, you’re overspending. The human element brings years of experience to the fore, making simple, safe and cost-effective decisions.” Steve Dionne
Martek Marine’s Chart expert, Steve Dionne, believes in the balance between man and machine.
On 24th September, Steve is holding a free webinar to show you how to save hundreds in chart costs. In 30 minutes, you’ll pick up simple, cost saving tips.
The human touch
There’s a valid argument for autonomous systems. But what do humans bring to the field?
Dedicated account managers do exactly what their title suggests. They’re dedicated to your organisation.
You’ll notice how similar companies do things differently.
It might be their communication methods, their procedures or culture. Although AI will work, each system would need to be customised to the company for full cultural integration.
Martek Marine, embrace new ventures and incorporate them with time-tested practice.
The difference: balance
The Martek Marine Chart service does just that. Your dedicated accounts manager manages your digital charts.
You’ll plan your routes and order as usual, with one difference. Your chart manager will cast their expert eye over the selected charts. They’ll cut costs, without compromising safety.
Working with you regularly, you’re gaining a team member. Your accounts manager will know your processes, and how you run your ship.
It’s possible to balance cost effectiveness without compromising safety. Sign up for the free webinar that will save you hundreds on your next voyage.
Make the most of technology with the balance of human interaction. AI is great, but with human support, the possibilities are endless.
“I think we do know that terrorist organizations have an interest in using drones”
“We’ve seen that overseas already with growing frequency. I think the expectation is that it’s coming here imminently.” said the director of the FBI when addressing the Senate Homeland Security and Government Affairs Committee.
“I think they are relatively easy to acquire, relatively easy to operate, and quite difficult to disrupt and monitor.”
The fact is, this threat is sophisticating faster than many organisations can counter it. Government and military sites, nuclear plants, sporting events, ports and ships, tourist hot spots… nothing is currently equipped to counter the threat of weaponised drones.
Did you know most locations purchase First Aid equipment, such as defibrillators, AFTER a person has died?
We are very much a reactive breed, reeling from the damages and hopefully preventing them from happening again.
But what if we were pre-emptive? What if we prepared so well that terrorist drone threat became redundant?
Superyachts do almost everything to ensure the vessel and those on-board are prepared to react in an emergency, they provide extensive safety training and stock state of the art electronics, lifejackets, lifeboats, and much, much more! It seems like superyachts are prepared for anything but there is one piece of safety equipment which is overlooked by the majority of superyacht managers. The Defibrillator.
When you look at this daunting fact in detail you start to question why. Considering Sudden Cardiac Arrest (SCA) is the world’s biggest killer and can occur at a moment’s notice affecting anybody of any fitness level and age, you would assume the only known treatment method would be on all vessels. Especially when you are so far from medical help.
Time is of the Essence – and you NEED a defibrillator
It is common sense that the further out to sea you go, the greater the risk should you encounter some form of emergency. If this emergency is somebody suffering from an SCA, time is of the essence and you need to be able to react immediately by starting the chain of survival. Defibrillation is the only way to cure SCA and if defibrillation doesn’t occur within the first 3-5 minutes you can be looking at permanent brain damage. For every minute that goes by, the victim’s chances of survival drop by 10%.
So when SCA strikes on your yacht and you do not have a defibrillator what will you do? Will you call for a medevac? Emergency services will do their best but the chance of them reaching you within 10 minutes, even if you are docked, is highly unlikely. This puts your survival rates at almost 0%.
If there is a fatality due to SCA, what words could you possibly find to console the victim’s family, fellow crew members and friends, when you had no equipment to help – because you didn’t have the time, the budget or the knowledge?
Here are some of the misconceptions which we regularly hear about why people choose not to stock AED’s onboard superyachts.
AEDs won’t work onboard vessels due to the motion – This is not true with the Lifeforce AED as our AED is military tested for the marine environment.
AED’s are too expensive – They’re relatively affordable compared to the other costs associated with running a boat, plus it takes the worry out of the health and safety procedures you have.
You need training to use an AED – Training is recommended so people feel comfortable with the device but it isn’t essential. Our Lifeforce AED is the simplest on the market and provides verbal instruction for how to use so even somebody without training could use it.
When should you use an AEDand what if it’s used when it shouldn’t be? – In the case of somebody collapsing and you cannot find a pulse you should immediately initiate defibrillation, for added peace of mind the AED will automatically analyse the patient’s vital signs and it will ONLY deliver a shock if required.
With over 17.3 million deaths per year, SCA is the world’s biggest killer and this needs to change. The way we can prevent this amount of deaths is by ensuring that all of the places where we spend our time are all protected with the correct equipment to help victims survive.
If you are interested in finding out more about our GL Type Approved Marine Lifeforce AED (Automatic External Defibrillator) contact one of our knowledgeable staff who can help you find the best AED package for your yacht and answer any questions you may have.
UAS advancements are increasingly impacting our everyday lives, from agriculture & filmmaking to security and communications down to the products we have delivered. Its advances present major changes for the future of the maritime industry. As disruptive as the smartphone has been to the world, the use of drones will revolutionise the landscape of ship operations for years to come.
Compliance with the strict marine regulations and codes can be vastly time consuming and expensive for any operator. In an industry with such alarming historical safety statistics, it’s imperative that we embrace innovation to eradicate onboard risks.
Regulations are constantly being amended and introduced to make shipping safer so over the next 3 weeks we are going to look at the Top 3 Innovations Improving Marine Safety.
Maritime industry technology specialists Martek Marine are setting the bar high when it comes to offshore gas safety. The company has developed a first-of-its-kind gas sampling system for a new moored floating production unit, which forms part of the Jangkrik Complex gas fields development in Indonesia. The system has been developed to dramatically improve offshore crew safety through the use of advanced gas sampling technology.
Martek Marine are delighted to be exhibiting at Nor-Shipping 2017, where a pioneering exhibition on disruptive sustainability offers visitors the opportunity to take a rare sneak peek at the must-see, disruptive breakthrough technologies being embraced by some of the largest maritime organisations and associations across the globe to radically improve their operations: maximising productivity, improving safety and reducing costs. The event takes place between May 30th and June 2nd at Norway Trade Fairs in Oslo.